The Power of Behavioural Science in Marketing and Advertising: Rory Sutherland
1:08:53
YouTubeThe Lead Creative
The Power of Behavioural Science in Marketing and Advertising: Rory Sutherland
In this episode, the Vice Chairman of Ogilvy UK, Rory Sutherland, unpacks why consumer behaviour is driven by seemingly irrational thinking that makes sense in hindsight. We also discuss why some brands and products change our lives once experienced, but make no sense before engagement. He cites Dyson, Nespresso and mobile phone technology as ...
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Rory Sutherland, Vice Chairman of Ogilvy, solves problems clients didn’t even know they had. He's a master of consumer psychology and persuasion. Hear from the man renowned for uncovering unseen opportunities in consumer behavior, with a resume that includes: 🧠 Vice Chairman of one of the biggest advertising agencies in the world, Ogilvy 🧠 Founded Ogilvy Consulting’s Behavioral Science Practice 🧠 Past President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TE
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Rory Sutherland, Vice Chairman of Ogilvy, solves problems clients didn’t even know they had. He's a master of consumer psychology and persuasion. Hear from the man renowned for uncovering unseen opportunities in consumer behavior, with a resume that includes: 🧠 Vice Chairman of one of the biggest advertising agencies in the world, Ogilvy 🧠 Founded Ogilvy Consulting’s Behavioral Science Practice 🧠 Past President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TE
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