Now 22 years old, Honda’s 120-second ‘Cog’ advert was shot in the style of a Rube Goldberg machine, following a chain of colliding parts taken from a disassembled Honda Accord. 🚗🔧 Despite only being broadcast 10 times over a 10-day period in April 2003, due to the high cost of such lengthy TV advertising slots, ‘Cog’ is widely considered one of the most groundbreaking, influential, and consequently most awarded TV adverts. 🏆🎬 #e4m #HondaCog #GroundbreakingAds #Honda #Innovation #CreativeComm
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