Here’s your mini guide for choosing a concealer shade without what we call a benchmark (a reference shade for concealer!) Start by identifying the family of your skin tone, such as fair, light, light-medium, medium, medium-deep, or deep. Within each family, explore and find three shades that match your undertone—pink for brightness, peach for neutralizing, more purple and darker tones. Pay attention to whether you prefer warm, cool, or neutral undertones, and swatch the shades on your skin near