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1. In 1966, psychologist Elliot Aronson discovered a paradox that broke influence rules. He showed people a “perfect” candidate who answered all questions brilliantly, then accidentally spilled coffee on himself. The result shocked: sympathy for him skyrocketed precisely after the failure. Aronson proved: perfection builds a wall, but a mistake punches a door through it. 2. Your brain perceives a “flawless” person as a threat or unattainable object. Defense kicks in: “outsider,” “too high.” But
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1. In 1966, psychologist Elliot Aronson discovered a paradox tha…
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Ships directly from Amazon! PRIME eligible. Hassle free returns and customer service through Amazon. May contain some highlighting. Supplements such as access codes, CD’s etc not guaranteed.
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