Instagram spent years as a traffic driver. As of March 2026, it is a sales channel. The brands that treat it like one first will have an advantage that ...

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our ...

Tracking whether your ads actually lead to sales can be messy. Customer journeys can span days, weeks, or months, making it challenging to pull together data from every step. With browser-based ...

After launching the Netflix Ads Suite last year, Netflix has announced that it is continuing to add new ways for brands to buy and measure ads on Netflix. The new capabilities allow advertisers to tap ...

Netflix is expanding ad-targeting capabilities available through partnerships with Amazon and Yahoo’s demand-side platforms, per an announcement. Beginning in Q2, U.S. advertisers will be able to tap ...

Outcomes are No. 1 on Netflix. On Wednesday, Netflix became the latest streamer to unveil a conversion API to help buyers track whether their ads are actually driving actions. As for Netflix, it wants ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...