When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey ...

Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just ...

Marketing has been irreversibly altered by AI. Our report with Atlantic Insights exposes what’s failing and how leaders are turning this volatility into their competitive advantage. This isn’t another ...

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new ...

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, ...

What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, ...

Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

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