In just four weeks on April 23rd, 1,000+ senior app growth leaders will gather at The Brewery for Business of Apps London 2026. One topic absolutely everyone will be buzzing to learn more about is AI ...

The evolution of large language models is fundamentally reshaping how users discover mobile applications. App recommendations are increasingly being surfaced within conversational environments that ...

For years, TV sat outside the marketing playbook for most mobile app marketers, written off as “too expensive”, “too difficult to measure”, and “built for awareness” rather than installs. But that ...

Most SaaS products don’t fail because of a bad idea; most likely they fail because users don’t stick around. In the early stages, growth often masks retention problems. New users sign up, marketing ...

A mobile CPA affiliate network is a marketplace that hosts offers to promote different kinds of apps: games, utilities, music apps, dating and more. Such a network is capable of tracking and analyzing ...

Choosing the top USA app developer to build a mobile app for your business can be daunting, especially since the US is considered one of the biggest hubs in the app development industry. Fortunately, ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

This guide will cover everything from being an app install affiliate marketer, how you stand to profit from getting involved, and how to choose the best app install affiliate programs available. App ...

This guide will cover the best travel app development services, how much it costs, top app development features, and how you stand to benefit from using travel app development companies. Travel apps ...

This guide will cover the best game app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Games are among the ...

The best entertainment app development services, how much they cost, top app development features, and how you stand to benefit from using app development companies. This guide will cover them all.

App retention is one of the most important metrics app marketers use to quantify an app's success rate, and whether attempts to keep a user active have worked. With the vast majority of apps being ...