YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it morphed into YouTube Premium with a higher $11.99 cost. Then came the 2023 price hike to $13.99. This is the first US price increase for YouTube Premium since 2023, but many international viewers saw increases in 2024.

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have thoughts about what it takes to succeed there.

Do our readers pay for YouTube? We ran a reader survey to get the real numbers, and the answer is not a good look for Google.

YouTube viewers can now work together to prevent ads from playing during livestreams without paying for Premium.

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads well beyond 30 seconds.

The split view Now Playing redesign that YouTube Music has been working on since last year is now widely rolling out.

YouTube’s time management settings now have an option to put a zero-minute time limit on Shorts, effectively removing them from your app in Android and iOS. The option is an update to the Shorts timer YouTube originally announced in October; the lowest previous option was 15 minutes.

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.