Geico has in recent years found inventive ways to challenge the skippable format of pre-roll video advertising. But a recent study from Magna has found that even skipped pre-roll ads can increase ...

The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that ...

Completion statistics for YouTube pre-roll ads are grim, to say the least. A study from research firm MetrixLab in April 2013 found 94 percent of pre-roll ads getting skipped after the first 5 seconds ...

AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The ...

Pre-roll digital video advertising -- one of the best video revenue generators -- continues to work at a high level, especially for premium TV network content. Though the ads lack appeal, consumers' ...

Continuing to push the promise of scalable “native” advertising, Sharethrough just released some Nielsen-vetted data, which -- surprise, surprise -- reflects well on the model formerly known as the ...

Streaming platform Twitch has revealed its 2023 features roadmap, which includes changes to pre-roll adverts, new chat engagement tools, and more options to help users better manage their brand deals.

A study by mobile advertising network madvertise has claimed pre-rolls ads short videos that run before the promo is selected - can result in ad awareness jumping by up to 255 percent. The stats, ...

Warner Bros. Discovery today announced its six-second pre-roll ad product, a consumer-focused offering that has been in-market generating success for partners across WBD digital properties including ...