Who do you turn to when your Tom Jones fan club wants to dine on a cake in the shape of the "It's not unusual" singer's head? Or when your wedding won't be complete without a cake in the shape of a ...

Ready for something different? Typically in this space each month, I write a “How To” or “Why To” article with ideas and tips for helping small businesses succeed online. I’d like to go in a different ...

Where do you go when your Tom Jones fan club wants to dine on a cake in the shape of the "It's Not Unusual" singer's head? Or when your wedding won't be complete without a cake in the shape of a your ...

Get unlimited access to ad-free articles and exclusive content. Specialty bakery Pink Cake Box in Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on ...

If you bake it, they will come. So it went for Anne Heap, who started custom cake shop Pink Cake Box in Denville nine years ago. A recent award for best cupcake in the nation brought things to a new ...