With Kmart reincarnating the Blue Light Special as a helpful spokesperson/"retail superhero" named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. Just like the ...

Nov 1 (Reuters) - Attention Kmart shoppers: the struggling discount chain is bringing back the "Bluelight Special" in the hopes the iconic marketing approach it pioneered decades ago will breathe life ...

ATLANTA (Reuters) - Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen ...

When Kmart relaunched its Blue Light Special this year, the company needed a high-speed storage technology to handle the load of its outbound e-mail and targeted mailing to customers. Kmart chose ...

The retailer that made blue-light specials synonymous with savings is trialing technology that can customize nationally run television ads "on the fly." The holiday spots are running on Viacom's MTV ...