You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

A specter is haunting the ad network industry. The number of ad networks has mushroomed in recent years. Some of them were born from technologists building a better mousetrap; others resulted from the ...

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, ...

The newly released IDC report, titled 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares, reveals some interesting movements in the mobile advertising space in America. While the rate ...

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Online video advertising is still taking ...

Google tells Fast Company that political campaigns have been talking to its ad network about saturating the Internet with ads in the last days before the midterm elections.