Billboard advertising remains one of the most visible ways to reach thousands of potential customers every day. Whether you’re launching a local service, promoting a regional campaign or building ...

There’s something about spring that wakes everything up. People start spending more time outside, traffic picks up, and businesses feel that natural momentum to try something new. If you’re looking ...

For more than a century, the billboard business depended on printing. From hand-painted advertising murals to multi-sheet poster panels to vinyl prints, outdoor advertising and commercial printing ...

As brands begin to use artificial intelligence for predictive placement and dynamic creative, traditional advertising needs to become smarter, more responsive, and more competitive in the form of ...

If you’re like most business owners, you’re always looking for ways to get your name out there. With so many advertising options available today — social media, search ads, email marketing — it’s easy ...

"Square Tight" Mike Lewis of Mobile owns a lucrative promotion and billboard business called Bumblebee Billboards. "I started out with smaller ones, and it's been over 15 years, we've grown since then ...

In a landmark transaction in July, Baton Rouge-headquartered Lamar Advertising Co. acquired Tempe, AZ-based Verde Outdoor using the first-ever UPREIT deal in the billboard industry. Rather than opting ...

Mere hours after LSU poached football coach Lane Kiffin from its SEC rival Ole Miss last fall, giant billboards around Baton Rouge were already proclaiming news of the deal to the capital city's Tiger ...